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Eliminate marketing overwhelm and guesswork

 

Straight-talking, actionable insights for ambitious dental practices and associates. The Unfair Marketing Advantage Newsletter gives you the clarity, focus and confidence to compete - without wasting hours or ÂŁ10,000s on marketing mistakes.

  • Fill your diary with higher value chair time
  • Improved work-life balance (without sacrificing growth)
  • Achieve powerful results without burning hours or ÂŁ10,000s on marketing guesswork
Get a Marketing Strategist in your inbox

Eliminate marketing overwhelm and guesswork

 

Straight-talking, actionable insights for ambitious dental practices and associates. The Unfair Marketing Advantage Newsletter gives you the clarity, focus and confidence to compete - without wasting hours or ÂŁ10,000s on marketing mistakes.

  • Fill your diary with higher value chair time
  • Improved work-life balance (without sacrificing growth)
  • Achieve powerful results without burning hours or ÂŁ10,000s on marketing guesswork
Get The Unfair Marketing Advantage Newsletter

How much time and money are you wasting on marketing
- with minimal results?

You're not alone if:

  • You're unsure of the best way to market your practice from a multitude of options out there.
  • You've encountered conflicting marketing advice online from many so-called online 'gurus' or 'experts'. Who do you listen to?
  • You've heard you have to be everywhere, all of the time, but don't have the time or resources to do so.
  • You delegated your marketing to a team member to promote your treatments but they're just as confused as you are!
  • You're posting on social media, just like you've been told to, and are not seeing results from your efforts.
  • You have no idea what to say or do in your marketing so you put it off, experiencing paralysis by analysis.
  • Other dental professionals make it look so easy, you often wonder how they do it and why can't you have the same results?
  • You're not tech-savvy and the thought of social media and putting yourself out there fills you with dread and unhealthy levels of anxiety.

We believe that marketing your practice shouldn’t have to be scary or complicated. It should be a chance to have fun and showcase the life-changing work you and your colleagues do, day in day out.

That’s why we created The Unfair Marketing Advantage Newsletter - to give ambitious practice owners and associates the clarity, focus and confidence to finally cut through the noise.

How much time and money are you wasting on marketing
- with minimal results?

You're not alone if:

  • You're unsure of the best way to market your practice from a multitude of options out there.
  • You've encountered conflicting marketing advice online from many so-called online 'gurus' or 'experts'. Who do you listen to?
  • You've heard you have to be everywhere, all of the time, but don't have the time or resources to do so.
  • You delegated your marketing to a team member to promote your treatments but they're just as confused as you are!
  • You're posting on social media, just like you've been told to, and are not seeing results from your efforts.
  • You have no idea what to say or do in your marketing so you put it off, experiencing paralysis by analysis.
  • Other dental professionals make it look so easy, so why can't you have the same results?
  • You're not tech savvy and the thought of social media and putting yourself out there fills you with dread and unhealthy levels of anxiety.

We believe that marketing your practice shouldn’t have to be scary or complicated. It should be a chance to have fun and showcase the life-changing work you and your colleagues do, day in day out.

That’s why we created The Unfair Marketing Advantage Newsletter - to give ambitious practice owners and associates the clarity, focus and confidence to finally cut through the noise.

A note from our Founder

Hey, I'm Nikkie, proud owner of Hexagon Dental Marketing.

I’ve worked in the dental industry for over 20 years, and in marketing since 2011. Long before algorithms were everyone’s favourite excuse, and TikTok became a verb, I was helping dental suppliers and practices figure out what actually works for their businesses.

I’ve supported some of the biggest names in the industry, am CIM-qualified (the Chartered Institute of Marketing), and have spent my entire career turning chaos into clarity.

Hexagon was born out of a desire to do things differently - with strategy, integrity and a no-fluff approach that meets people where they are.

If you’re tired of being told to “just post more” or feel like everyone else has a secret you missed, I’m here to change that.

Because you don’t need a gold-plated funnel, you don’t need a junior marketer guessing at tactics, and you definitely don't need a personality transplant and be down with the "cool kids", whatever that means.

You just need a solid strategy - and someone in your corner who knows how to build one.

That’s what I share in each issue of The Unfair Marketing Advantage Newsletter. It’s straight-talking and sugar-free (because let’s face it - sugar is for sweeties, and the sweet stuff only gives you cavities). 

Think of it like having a marketing strategist in your inbox, sitting down with you for a 'coffee chat', ready to cut through the noise. 

And the best part? It’s completely free, and you can read it whenever it suits you - whether that’s between patients or with a cuppa after clinic, wearing your favourite slippers.

Here at Hexagon, we've got your back.

Think of us as your unfair marketing advantage

What to expect from Hexagon

And exactly what you'll get in every edition of the The Unfair Marketing Advantage Newsletter

Holistic marketing guidance

We don’t believe in quick fixes or cookie-cutter campaigns. We take a step back and look at your practice as a whole - your goals, your patient journey, your messaging and your community. Our weekly insights help you connect the dots across your entire marketing landscape, so you can focus on building strong foundations for sustainable growth - not just chasing shiny trends.

A friendly face with no judgement

We know marketing can feel overwhelming. That’s why we’ve built a safe, no-pressure space where you can learn, reflect and grow at your own pace. Every email we send is written with respect and honesty - no sugar-coating, no finger-pointing. Just straight-talking advice that meets you where you’re at. Because trust and relationships are at the heart of everything we do.

An unbiased perspective to highlight blindspots

When you’re busy running a practice, it’s easy to lose sight of what’s working and what might be holding you back. We offer a clear, independent perspective - helping you spot gaps, uncover opportunities and see your marketing with fresh eyes. Our aim is to give you the clarity and confidence to make the right choices for your practice, your team and your unique circumstances.

Ready to cut through the noise?

Join The Unfair Marketing Advantage Newsletter for straight-talking insights, real-world strategies and zero sugar-coating
(because sugar is for sweeties)

Get The Unfair Marketing Advantage Newsletter

Completely free. Read at your own pace - between patients or with a cuppa after clinic.

We will never rent, sell or spam your email. We hate junk too :)