Stronger results. Smarter investment. Marketing that finally pays off

Why your marketing feels harder than it should

You’re busy running a practice - treating patients, managing staff, putting out daily fires. Nobody taught you how to run a business, let alone how to market one. So you do what everyone does: post on social, boost a few ads, try to stay visible. That's what you're told to do, right?

But even with all that effort, results don’t always follow. Sometimes patients never make it to the point of enquiry.

Other times, they enquire but don’t go ahead. And occasionally, the perception of your practice doesn’t match the excellent standard of dentistry you deliver in person.

It’s not because you’re failing. It’s because weak spots in your foundations quietly hold you back. Without clarity on where those gaps are, every pound and every hour you spend on promotion risks slipping away - and with it, the results you deserve. 

You deserve better.

What's inside the toolkit

The Practice Pre-Promo Checklist™ & Scorecard isn’t a quick PDF you’ll download and forget about. It’s a structured, strategic toolkit designed to uncover weak spots, strengthen your marketing foundations, and give you confidence in every step you take. 

Here’s what you’ll get:

 
• 7 x Key Area Workbooks – each with its own detailed checklist, scorecard and guide, helping you review the core parts of your practice that matter most for marketing success.
• Actionable Scoring System – track your progress in each area with Ready, In Progress, and Needs Work ratings. Get instant clarity of where you are now and where you want to go - and track your progress in real time.
• Overall Readiness Scorecard – add up your totals to see your total marketing readiness. With our visual tracker you can literally see your progress build over time.
• Printable Summaries – keep key points front of mind with clear, easy-to-use summaries you can stick on the wall or share with your team. Print them out or annotate digitally. They're designed to be practical, yet flexible.
• Resource Hub Access – core lessons and deeper dives explaining what to check and the “why” behind each area, with real-world examples to help you apply it in practice and avoid common mistakes. 

This is about more than spotting problems - it’s about giving you a roadmap to fix them, so you stop wasting time, money, and energy on marketing that won’t deliver.

It's backed by real-world experience working directly with dental practices - not by someone who has never been in a practice!

Why we created the Checklist & Scorecard product

Having previously generated new enquiries for dental clients, the same challenges came up again and again. This would slow progress while we worked to improve certain areas of the business, before running ads again.

Other times, clients did not have the appropriate systems in place to deal with the influx of more enquiries to the practice, or patients would be put off when they either did their research on the practice, or arrived for their appointment.

Knowing potential blind spots in your business is so important. You can't read the label from inside the bottle. Discovering these blind spots before promoting your treatments and services prevents you wasting your time or money, and improves the chances of success significantly.

This toolkit is here to support you, whether you're new to promoting your practice, currently working with a marketing agency running paid ads for your business, or anything in between.

Why trust us

Great question!

Firstly, we've worked for dental supply companies as well as dental practices, and have more than 20 years' experience within dental - so we've been around for a while.

We're qualified marketers with the Chartered Institute of Marketing, which should be reassuring. We didn't just watch a couple of YouTube videos or sit down for a cuppa with ChatGPT - and think we know everything about marketing.

Marketing hacks and silver bullets are not our thing, but we do believe in foundational and strategic marketing practices that show results. 

We previously built landing pages, ran paid ads and installed Customer Relationship Management (CRM) systems for dental practices, but soon discovered they were missing foundational pieces of the puzzle.

We now provide strategic marketing mentorship and this toolkit is a result of insights from our previous work.

It's built from real-world experience and not a prompt-based side project.

Our hope is that it serves you, prevents you making costly mistakes, and improves the return on your marketing 'spend' - whether the currency is time or money.

We would be honoured to join you on your marketing journey.